Lower Yellowstone Rural Electric Association, along with over 500 other electric cooperatives across the United States, have formed an alliance under the Touchstone Energy® brand to further strengthen our commitment to our members. Even though you still know us as LYREA, this nationwide alliance assures that all customers — large and small — continue to have the highest standards of personalized service at affordable rates. It gives us the power to provide every customer with state-of-the-art technology, reliable, responsive service and excellent value. That's the power of human connections. In addition, LYREA is actively involved in the communities it serves. We are leaders in economic development and job creation. We also support local charities and events that bring neighbors together.
Why do co-ops need a unifying brand like Touchstone Energy®?
The electric utility industry is experiencing the effects of a number of legislative and regulatory actions on the state and federal level that are leading to a restructuring of many utility operations. In an increasingly competitive marketplace, electric cooperatives will want to tap their most important assets: community ties expressed by integrity, accountability and innovation.
Does that mean one big company owns all the electric co-ops?
Absolutely not! Being a Touchstone Energy® partner allows electric cooperatives to maintain their identities. However, having the Touchstone Energy® name next to your cooperative's logo means that LYREA has partnered with other co-ops across the country.
To learn more about Touchstone Energy®, visit their web site at:www.touchstoneenergy.com.